About Us

About BetEdge

Meet our team

BetEdge didn't start in a boardroom with venture capital and growth projections. It started at a kitchen table in 2024, after one too many slow withdrawals, one too many predatory bonus terms, and one too many "top 10" lists that clearly ranked whoever paid the most.

We're Gwen and Mike—a data analyst and a UX designer who got tired of the casino affiliate industry prioritising commissions over honesty. So we built something different: a platform that treats casino intelligence like financial intelligence, not marketing theatre.
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No fluff. No bias. Just rigorous testing, transparent methodology, and scores you can verify.

Guru Gwen Anderson

Chief Intelligence Officer

The Casino Investigator. The Data Decoder. The Truth-Teller.

Background:
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Gwen spent 8 years in financial analysis before discovering that the same analytical frameworks used to evaluate investment performance could—and should—be applied to online casinos. After losing $/€200 to a "200% bonus"; with impossible wagering terms, she realized most casino review sites weren't actually reviewing anything. They were just repackaging marketing copy.

What Gwen Does at BetEdge:

Tests every casino personally - Real deposits, real gameplay, real withdrawal requests. If it's on BetEdge, Gwen's played there.

Decodes bonus mathematics - Calculates true bonus value after wagering requirements, game restrictions, time limits, and hidden caps. No more fine-print surprises.

Writes all editorial content – Every guide, every blog post, every casino review. If you're reading it on BetEdge, Gwen wrote it.

Tracks industry developments – Monitors regulatory changes, new casino launches, bonus term updates, and player complaint trends across Ireland, Canada, Australia, and New Zealand.

Builds the BetEdge Score™ methodology - Designed the five-pillar scoring framework that powers our rankings. Data-driven, transparent, and updated monthly.

Philosophy:
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"The house always has an edge. But you deserve to know exactly what that edge is before you play. Casino intelligence shouldn't be reserved for high rollers—it should be accessible to every player who wants to make informed decisions."

‍Fun Fact:
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‍Gwen has tested 200+ online casinos across four countries, deposited over $/€50,000 in research funds, and waited acumulative 180+ hours for withdrawals to process. The fastest payout? 11minutes (crypto wallet). The slowest? 19 days (and still required three follow-up emails).

Maverick Mike Garcia

Chief Intelligence Officer

The Designer. The Strategist. The PlayerAdvocate.

Background:
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Mike has 12 years of experience in UX/UI design, working with fintech startups and SaaS platforms before bringing that same user-first philosophy to BetEdge. As a long-time poker and blackjack player, he understands what separates a frustrating casino experience from a seamless one—and he's obsessed with building interfaces that prioritize clarity over clutter.

What Mike Does at BetEdge:

Designs the entire BetEdge experience - From the homepage to the casino comparison tools, Mike ensures every pixel serves a purpose: speed, clarity, and trust.

Evaluates casino UX - Tests website performance, mobile responsiveness, navigation logic, and account management flows. If a casino has a clunky interface or confusing layout, it affects the Player Experience pillar of the BetEdge Score™.

Provides casino strategy insight - Writes game-specific guides (bankroll management for blackjack, RTP optimisation for slots, etc.) based on years of real-world play.

Oversees brand integrity – Ensures BetEdge never looks like a flashy affiliate site. No flashing banners. No aggressive CTAs. Just professional, data-first design.

Leads product development – Builds tools like the Bonus Calculator, Casino Finder, and RTP Database to give players actionable intelligence, not just static reviews.

Philosophy:
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"Most casino sites are designed to convert clicks, not inform players. We flip that. Every design decision atBetEdge is built around one question: Does this help the player make a smarter decision?"

‍Fun Fact:
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Mike once spent 6 hours testing the customer support response times of 30 casinos by asking the same basic question ("How do I verify my account?") via live chat. The results? Response times ranged from 47 seconds to... never (three casinos never responded at all). Those casinos scored poorly in the Player Experience pillar.

The Problem We're Solving

The online casino industry is massive, global, and largely unregulated when it comes to how it's marketed. That's created a gold rush of affiliate sites claiming to "review"casinos—but most of them are just paid placements disguised as editorial content.

Here's what we kept seeing:

"Top 10" lists that never changed - The same casinos ranked #1 for years, regardless of performance.

Bonuses that sounded incredible but were impossible to clear - 500%match offers with 70x wagering and 7-day expiry windows.

Withdrawal delays with zero accountability - Casinos taking weeks to process payouts, with no consequence or transparency.

Review sites that ranked based on commission rates - The casino paying thehighest affiliate fee got the top spot, not the one treating players best.

Zero methodology transparency - No one explained how they scored casinos, because there was no real scoring happening.

We got tired of it. So in 2024, we built BetEdge.

Featured Casinos

The BetEdge Academy

What Makes BetEdge Different

Intelligence Over Influence

We're not another affiliate site churning out lists. We're a casino intelligence platform built on three core principles:

100%Independent Rankings

No casino can pay for a higher BetEdge Score™. Performance determines position. Always. We earn affiliate commissions when you signup at casinos through our links—but here's the key difference: we only earn if you stay and play.

That means we're incentivised to recommend casinos that treat you well, pay you fast, and keep you satisfied. If a casino burns players with slow withdrawals or predatory terms, they churn fast, and we don't earn. Our success depends on your satisfaction.

Data-DrivenMethodology

Every BetEdge Score™ is calculated using verified data:

Licensing records from regulatory authorities (MGA, UKGC, Curaçao, etc.)

Live withdrawal testing with real deposits (we track processing times by payment method)

Bonus value calculations (we decode wagering requirements, game restrictions, and expiry terms)

Published RTP audits (we verify third-party certifications from eCOGRA, iTech Labs, GLI)

Player feedback aggregation (we analyze verified reviews and complaint resolution records)

We don't guess. We measure.

Transparent and Updated Monthly

Every casino review includes:

A complete breakdown of how the BetEdge Score™ was calculated

The data sources we used (licensing databases, RTP audits, player feedback)

When the score was last updated

Any red flags, warnings, or recent changes

Casino performance isn't static. Licensing can be revoked. Payout times can slow. Bonuses can change. That's why were calculate scores monthly and flag any significant shifts. Accountability is built in.

Meet the Team Behind the Data